We had a plumbing company contact us who was interested in starting some SEO. The company had been spending money on Pay Per Click advertising on Google Adwords and was spending as much as $9 per click. Since the ROI on PPC [ Pay Per Click advertising] was so low they wanted to try and get some clicks from search engines. So we began working on their SEO campaign. Here’s what we did:
1) Optimized Website for SEO [ 10 pages]
2) Focused on 2 major keywords, three secondary keywords, and 5 minor keywords
3) Built well over 5,000+ links from various sources.
4) Set up traffic tracking with Google Analytics [was previously using other website traffic tracking program]
5) Set up a Google webmaster account and optimized company
The company had been spending $80-100 a day for PPC advertising to get roughly 10-15 people a day. With our SEO campaign we were able to get them 10-20 people a day without spending $100 a day in PPC costs. Here’s what they saved:
They bought our business SEO package which cost them $799.99 up front and $599.99 monthly.
1 Year SEO cost to get 15 website visitors a day :
$799.99 up front + 11 months of 599.99 monthly = $7399.88
1 Year of PPC cost they would have needed to get the same results:
15 Visitors a day = $100 PPC cost per day
$100 per day in PPC x 30 days x 12 Months = $36,000
Using us for SEO proved to be 4.8 Times cheaper than using PPC. SEO also has other benefits; as more and more business begin online advertising the cost of Pay Per Click increases. Three to four years ago our plumbing companies PPC cost might have been 50% less, 5 years from now it might be 50% more. SEO is getting more and more competitive as well, companies which establish themselves early on will have a much easier time maintaining high positions in Google and other search engines while new companies we’ll need to spend 3-5x as much just to have a shot at getting some traffic.
If you didn’t know weight loss is one of the most competitive and most difficult markets for search engine optimization experts. Here’s what we did for this client:
1) Optimized his Website for SEO [ 10 pages]
2) Focused on three major keywords and 7 secondary keywords
3) Built over 5,000+ links from a variety of sources
4) Set up traffic tracking with Google analytics
5) Set up a Google webmaster account
Before we began our client was getting 5-10 visitors a day, after only two month’s of seo we were able to jump his ranking’s to the top page of Google. Our customers now has an average of 200 or so visitors a day. 200 visitors a day is well over 20 times his previous amount. The perfect SEO package for this customers was our business SEO package